Project
Approvals
Project
Approvals
Smart
Re-Scoping
Smart
Re-Scoping
Effective
phase-outs
Strategic
Vision
Viable
Roadmaps
Clear
Budgets
Progress requires decisions
Progress requires decisions
Strategic
Vision
Clear
Budgets
Viable
Roadmaps
Activate
progress
Progress
activate
Progress
activate
Effective
phase-outs
Project
Approvals
Smart
Re-Scoping
The Product Decision Flow principles for impactful decisions
The Product Decision Flow principles for impactful decisions

Neutrality
Neutrality
Decisions are prepared and followed up on from a neutral standpoint.
Decisions are prepared and followed up on from a neutral standpoint.
Evidence
Evidence
Decisions are based on a cross-functional assessment of the relevant parameters.
Decisions are based on a cross-functional assessment of the relevant parameters.
Scalability
Decisions are prepared with an level of effort that is appropriate to their significance.
Decisions are prepared with an level of effort that is appropriate to their significance.
Collaboration
Decisions achieve the highest quality and acceptance when relevant stakeholders are integrated.
Decisions achieve the highest quality and acceptance when relevant stakeholders are integrated.
Determination
Determination
Decisions are actively driven forward with clear recommendations.
Decisions are actively driven forward with clear recommendations.
Load capacity
Load capacity
Strategic decisions are made in a designated place with top management.
Strategic decisions are made in a designated place with top management.
Product Decision Flow strengthens the decision-making capability of companies – and decision-making capability is what makes AI effective
Product Decision Flow strengthens the decision-making capability of companies – and decision-making capability is what makes AI effective

"The decision-making part was particularly inspiring to me. This could easily be a coaching tool in its own right — even outside of product planning."
"The decision-making part was particularly inspiring to me. This could easily be a coaching tool in its own right — even outside of product planning."
Research Associate, Institute for Engineering Design and Industrial Design, University of Stuttgart
Research Associate, Institute for Engineering Design and Industrial Design, University of Stuttgart
Mastering decision-making from vision to phase-out – with the Product Decision Flow Deck
Mastering decision-making situations in strategic product work from vision to phase-out – with the Product Decision Flow Deck



Setup
Setup
8 work flows focus on purpose and outcome
10 criteria for impactful decisions
101 solution modules for scalable application
8 work flows focus on purpose and outcome
10 criteria for impactful decisions
101 solution modules for scalable application
Content
Content
Clear positions on roles and costs to avoid typical time traps
Proven PM methods for the right results at the right time
Smart collaboration to leverage the strengths of the organization
Robust decision-making logic for impactful decisions
Leveraging AI effectively makes the 8 workflows faster & better – with Product Prompting & Agentic AI Workflows
Clear positions on roles and costs to avoid typical time traps
Proven PM methods for the right results at the right time
Smart collaboration to leverage the strengths of the organization
Robust decision-making logic for impactful decisions
Leveraging AI effectively makes the 8 workflows faster & better – with Product Prompting & Agentic AI Workflows
Application
Application
The modular card format makes it easy to quickly understand, scale, and apply the Product Decision Flow – in workshops, for organizational development, and as a blueprint for AI-powered workflows.
The modular card format makes it easy to quickly understand, scale, and apply the Product Decision Flow – in workshops, for organizational development, and as a blueprint for AI-powered workflows.
Built to be scaled and applied – tailored to the specific challenges of the client
Built to be scaled and applied – tailored to the specific challenges of the client