Frequently asked questions
Frequently asked questions
Impact & Approach
Impact & Approach
What business impact does Product Decision Flow deliver?
What business impact does Product Decision Flow deliver?
Dysfunctional decision-making around products and portfolios costs companies real money – through misguided developments, sunk costs, and untapped potential. Product Decision Flow helps you build the right things, shorten lead times, streamline portfolios at the right time, and establish structures that make good decision-making repeatable. This is how strategic product work translates into business impact: through greater focus, speed, portfolio efficiency, and decision quality.
Dysfunctional decision-making processes regarding products and portfolios cost companies real money – through misdevelopments, avoidable efforts, and untapped potential. Product Decision Flow helps you build the right things, shorten lead times, clean up portfolios in a timely manner, and establish structures where good decisions become consistently repeatable. This is how strategic product work unleashes its economic impact: through greater focus, speed, portfolio efficiency, and decision quality.
What is Product Decision Flow?
What is Product Decision Flow?
Product Decision Flow combines a tangible framework with interactive formats to strengthen strategic product work and help organizations make the right product decisions. The card deck makes relevant methods, roles, processes, and decision logic easy to grasp and apply. In workshops, the framework is applied directly to your company’s specific challenges.
Product Decision Flow combines a hands-on framework with interactive application formats to enhance strategic product work and help you make the right product decisions. The card deck makes the relevant methods, roles, processes, and decision-making logics quickly tangible. In workshops, the framework is applied directly to your company's specific challenges.
Who is Product Decision Flow designed for?
Who is Product Decision Flow designed for?
Product Decision Flow is designed for industrial and technology companies looking to accelerate strategic product work, improve decision-making, and integrate AI effectively – particularly in sectors such as mechanical engineering, automotive, and medical technology. Depending on the challenge, the formats are applied at different organizational levels – from C-level to team level.
Product Decision Flow is designed for industrial and technology companies looking to accelerate strategic product work, improve decision-making, and effectively integrate AI – such as in mechanical engineering, the automotive industry, or medical technology. Depending on the challenge, the formats are applied at different levels – from the C-suite and department heads to product management teams.
What does the Product Decision Flow Deck include – and what makes it special?
What does the Product Decision Flow Deck include – and what makes it special?
The deck brings together methods, roles, processes, and decision logic for strategic product work – from vision to phase-out, including Product Prompting and Agentic AI Workflows. Every component is geared towards the ultimate goal of strategic product work: making high-impact product decisions. Real-world industry experience runs throughout the entire framework – from managing critical stakeholders to tailoring scenarios to specific audiences. The modular card format combines the depth and breadth of a specialist book with ease of understanding and direct practical application.
The deck brings together methods, roles, processes, and decision-making logic for strategic product work—from vision to phase-out, including product prompting and agentic AI workflows. Every component is geared towards the ultimate goal of strategic product work: making impactful product decisions. Real-world industry experience is woven throughout the entire framework—from managing critical stakeholders to tailoring scenarios for specific audiences. In this way, the modular card format combines the depth and breadth of a specialist book with quick comprehension and direct, practical application.
How does Product Decision Flow support the use of AI in strategic product work?
How does Product Decision Flow support the use of AI in product management?
How does Product Decision Flow support the use of AI in product management?
The workflows and their outputs describe precisely what needs to be done in a given decision-making situation – creating a sound domain foundation for powerful prompts and AI-driven workflows. Product Prompting becomes easy to grasp through simple techniques and a prompt-based case study, while ready-to-use prompts demonstrate what is already possible today. The framework also shows how the cards can be used to systematically design Agentic AI Workflows.
The workflows and their results describe precisely what needs to be done in any given decision-making situation – establishing a solid professional foundation for powerful prompts and AI-driven workflows. Product prompting quickly becomes tangible through simple techniques and a prompt-based case study, while ready-to-use prompts demonstrate what is already possible today. Furthermore, the framework illustrates how the cards can be used to systematically design Agentic AI workflows.
The workflows and their results describe precisely what needs to be done in any given decision-making situation – establishing a solid professional foundation for powerful prompts and AI-driven workflows. Product prompting quickly becomes tangible through simple techniques and a prompt-based case study, while ready-to-use prompts demonstrate what is already possible today. Furthermore, the framework illustrates how the cards can be used to systematically design Agentic AI workflows.
Formats & Workshops
Formats & Workshops
Executive Room, Team Room, or Topic Room: Which format is the best fit for us?
Executive Room, Team Room, or Topic Room: Which format is the best fit for us?
The Executive Room strengthens your organization’s structural decision-making capability, guiding you from an initial maturity assessment to a prioritized action plan. The Team Room helps existing product teams strengthen their capabilities through interactive training, supported by ready-to-use tools, processes, Product Prompts, and Agentic AI Workflows. The Topic Room focuses on a specific challenge, such as strategic budget planning, portfolio reduction, or roadmap definition. We identify the format that best fits your needs during the initial consultation and, where useful, can also arrange a brief on-site visit.
The Executive Room strengthens your organization’s structural decision-making power, guiding you from an initial assessment to a prioritized action plan. The Team Room empowers existing product teams through interactive training—equipped with ready-to-use tools, processes, product prompts, and agentic AI workflows. The Topic Room addresses a specific challenge, such as strategic budget planning, portfolio reduction, or roadmap definition. We will determine the best format for your needs during our initial consultation—and if helpful, we can also meet for a brief on-site visit.
The Executive Room strengthens your organization’s structural decision-making power, guiding you from an initial assessment to a prioritized action plan. The Team Room empowers existing product teams through interactive training—equipped with ready-to-use tools, processes, product prompts, and agentic AI workflows. The Topic Room addresses a specific challenge, such as strategic budget planning, portfolio reduction, or roadmap definition. We will determine the best format for your needs during our initial consultation—and if helpful, we can also meet for a brief on-site visit.
What does a typical Product Decision Flow workshop look like?
What is the typical process of a Product Decision Flow Workshop?
Product Decision Flow workshops are typically designed as interactive, full-day formats. From the outset, all participants work actively with the cards. In the morning, they explore the framework together, assess their current situation, and identify strengths, gaps, and priority areas. The afternoon is dedicated to exploring selected workflows in depth (Team Room), working on a concrete product challenge (Topic Room), or developing a target state and prioritized action plan (Executive Room). Objectives, preparation, and agenda are tailored to your specific starting point.
The workshops are typically designed as interactive, full-day formats. From the very beginning, all participants work actively with the cards. In the morning, they jointly explore the framework, reflect on their current situation, and identify strengths, gaps, and key focus areas. The afternoon is dedicated to deepening selected workflows (Team Room), working on concrete product topics (Topic Room), or developing a target vision and action plan (Executive Room). We tailor the objectives, preparation, and agenda specifically to your unique starting situation.
Is the Team Room a product management training?
Is the Team Room a product management training?
Yes – but it goes well beyond conventional training. In the Team Room, the entire product team builds a shared understanding and strengthens its capabilities across focus, profitability, scoping, and portfolio management – always with a clear view of purpose and outcomes. For selected use cases, Product Prompts and Agentic AI Workflows are integrated directly. We also focus on the craft of making impactful decisions: preparing the organization, sharpening storylines, engaging stakeholders, and positioning recommendations effectively. Everything is interactive and designed to leave the team with practical building blocks it can apply immediately.
Yes – and at the same time, so much more. In the Team Room, the entire product team aligns and gets a collective upgrade: from focus, profitability, and scoping to portfolio and variant management – always with a clear view of purpose and outcomes. For key use cases, we integrate Product Prompts and Agentic AI workflows. On top of that, we focus on the craft of making impactful decisions: preparing the organization, sharpening storylines, engaging stakeholders, and effectively positioning recommendations. Everything is interactive – providing you with directly applicable solution building blocks in hand.
What results does the Executive Room deliver?
What kind of results are achieved in the Executive Room?
In the Executive Room, leaders apply the framework directly to their own organization. An interactive maturity assessment highlights the areas with the greatest leverage for improvement. Based on these insights, the group develops a concrete target state and a prioritized action plan for the coming months. The result is a shared understanding of current maturity and improvement potential, together with clear alignment on what should change next and how to move into implementation.
In the Executive Room, leaders apply the framework to their own organization. An interactive maturity assessment reveals where the greatest leverage for improvement lies. Based on these insights, a concrete target vision and a prioritized action plan for the coming months are created. In the end, there is a shared understanding of maturity and potential for improvement – as well as clear alignment on what will change next and how to achieve successful implementation.
How does the Topic Room make a product challenge decision-ready in just one day?
How does the Topic Room make a product topic decidable in just a single day?
The Topic Room produces a robust recommendation for action with clear next steps, built on a jointly defined objective and targeted preparation and follow-up. Before the workshop, we clarify the starting point, participants, and desired outcome so the day is tightly aligned with the decision at hand. Typical topics include setting strategic priorities, defining measures for portfolio reduction, or preparing an upcoming strategy offsite.
The result is a robust recommendation for action with clear next steps, based on a mutually defined objective as well as targeted preparation and follow-up. We clarify the starting situation, participants, and desired outcome in advance to ensure the workshop is consistently aligned with the upcoming decision. Potential topics include defining strategic priorities, deriving measures for portfolio reduction, or quite pragmatically, preparing an upcoming strategy offsite.
Collaboration & Organizational Development
Collaboration & Organizational Development
Where will the workshops be held?
Where will the workshops be held?
The workshops usually take place directly on your premises. Upon request, we can also use an external conference venue or integrate the format into an off-site event. The key requirements are sufficient space for collaborative work and an environment that allows participants to focus. We coordinate the ideal setup with you in advance, tailored to your project and group of participants.
The workshops usually take place directly at your company premises. Upon request, we can use external conference rooms or integrate the format into your offsite event. The key requirements are sufficient space for collaborative work and a focused atmosphere. We will coordinate the ideal setup with you in advance, tailored to your project and the group of participants.
The workshops usually take place directly at your company premises. Upon request, we can use external conference rooms or integrate the format into your offsite event. The key requirements are sufficient space for collaborative work and a focused atmosphere. We will coordinate the ideal setup with you in advance, tailored to your project and the group of participants.
Will I receive a certificate of participation?
Will I receive a certificate of participation?
Yes. Each participant receives a certificate from Product Decision Flow, signed by founder Martin Schumacher and academic partner Prof. Dr.-Ing. Matthias Kreimeyer (IKTD) of the University of Stuttgart. The certificate documents your participation as well as the topics and key areas covered in the respective format.
Yes. Participants will receive a certificate from Product Decision Flow, signed by founder Martin Schumacher and academic partner Prof. Dr.-Ing. Matthias Kreimeyer (IKTD) of the University of Stuttgart. The certificate documents your participation as well as the topics and key areas covered in the respective course format.
How can Product Decision Flow be integrated into existing processes and structures?
How can the Product Decision Flow be integrated into existing processes and structures?
Product Decision Flow builds on your existing processes and structures. A complete organizational overhaul is neither a prerequisite nor the objective. What already works well stays in place. Processes, deliverables, and decision-making pathways are refined where the greatest potential for improvement is identified. Many components are pragmatic and can be applied immediately. Where structural changes are needed, we assess them together and embed them in a development and implementation plan – step by step and at a pace your organization can realistically absorb.
The Product Decision Flow builds on your existing processes and structures. A complete overhaul of your organization is neither a prerequisite nor our ambition. What is already working well, stays. Processes, deliverables, and decision-making paths are refined where the greatest potential for improvement is identified. Many components are pragmatic and can be applied immediately. Structural adjustments are evaluated together and anchored in a development and implementation plan – step-by-step and at a pace your organization can easily absorb.
What does a long-term organizational development process look like?
What does a long-term organizational development process look like?
For organizational development, Product Decision Flow works with your organization over several weeks or months. We begin by assessing your current situation and requirements through interviews, workshops, and a review of existing documentation. Based on these insights, we work with you to develop a tailored concept covering roles, decision-making processes, workflows, and deliverables. We then support you through the step-by-step implementation. If desired, the Product Decision Flow framework can also be tailored in content and terminology to fit your organization.
For organizational development, Product Decision Flow accompanies your company over several weeks or months. First, we assess your situation and requirements through interviews, workshops, and existing documentation. Based on this, we work closely with you to create a customized business concept for roles, decision-making processes, workflows, and deliverables. Next, we guide you through the step-by-step implementation. If desired, the Product Decision Flow Framework can be tailored in both content and terminology to perfectly fit your company.
Do you still have questions?
Do you still have questions?
Do you still have questions?